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Kickstarter: Is it Worth It?

Kickstarter’s a Disruptive Technology. But is it Right for your Business?

The idea behind Kickstart is amazingly attractive: instead of finding and convincing a few wealthy investors of the validity of your amazing idea, you can instead simply create a page and have thousands of micro-donations from like-minded people help you with seed money to make your story a reality.

But in practice Kickstarter can be more trouble than it’s worth. While it may work for some companies, there are drawbacks. Here are the problems with Kickstarter:

1. You must deliver on your promises.

This isn’t really a problem: it’s …