Kickstarter’s a Disruptive Technology. But is it Right for your Business?
The idea behind Kickstart is amazingly attractive: instead of finding and convincing a few wealthy investors of the validity of your amazing idea, you can instead simply create a page and have thousands of micro-donations from like-minded people help you with seed money to make your story a reality.
But in practice Kickstarter can be more trouble than it’s worth. While it may work for some companies, there are drawbacks. Here are the problems with Kickstarter:
1. You must deliver on your promises.
This isn’t really a problem: it’s …